Key issues: how to spot one in a long box before you price it at a dollar
A long box can hold a comic that is not a dollar book. It looks like the others: the same bag, the same board, often the same series. Price the box at a flat rate without looking and that comic goes out at the flat rate, to the buyer who knew what it was. This is how to spot one before that happens, how to check what you have found, and what to put in the listing when it is one.
What this page is not. It is not a price list, and it does not say what any comic is worth. Which issues count as keys moves with the hobby, and the only value that counts is what copies in your comic's shape have actually sold for. The pricing guide is about finding that number.
What makes a comic a key
A key is an issue collectors want for a reason beyond the story in it. The reasons repeat, and most keys have one of these:
- A first appearance. The first time a character, a team or a villain shows up. The part collectors argue about is what counts as first: a cameo of a panel or two, a full appearance and a first cover appearance can be three different issues, and they are not priced alike.
- An origin. The issue where a character's story is told, which is sometimes years after the character first appeared.
- A death, or a big change. A death, a new costume, a new identity. Plenty of these are undone later, and the issue often stays a key anyway.
- A first issue. The #1 of a series that ran and mattered. Not every #1: publishers relaunch series at #1 often, and many of those are ordinary books.
- A creator's first work, or their first on the character they became known for.
- A small print run. A late issue of a series near cancellation, or an early book from a small publisher, where not many copies were printed to begin with. This is the key that does not look like one, because nothing on the cover says so.
- A famous cover. A cover that has been copied and homaged for decades can carry demand of its own, whatever is inside.
Then there is the edition. For years many comics came in two editions of the same issue: a direct edition sold through comic shops and a newsstand edition sold everywhere else. They are usually told apart by the box in the bottom corner of the cover, where a newsstand copy carries a plain barcode and a direct copy usually carries artwork, a logo or a barcode marked for the direct market. On some books collectors pay more for the newsstand copy, and on many it makes little difference. When a key comes in both, say which one you have.
Spotting one in a box
Nobody remembers every key, and nobody has to. A pass through a box looks for signals, and each of these is worth pulling a comic out for a second look:
- The cover says so. Publishers have long printed "1st appearance", "Origin" or "Death of" on a cover when they had one to sell. Take it as a lead, not a fact: a cover blurb is advertising, and it is not always right about what came first.
- A #1. Check the year as well as the number, for the reason above.
- A character you know, looking early. A famous character in a costume that is not quite the one you know, or under another name, is sometimes an early appearance.
- Age. The older the comic, the more its price depends on things a flat box price does not see, and the less likely that price is to fit it.
- A small publisher's early issues, and a series' last few, for the print run reason above.
Pull anything that trips one of these into a short stack and check them together. It is a few minutes against a box of listings, and the stack is the part of the box where those minutes pay.
Checking what you pulled
A suspected key is checked in two steps, and the order matters.
First: is it a key, and for what? Key-issue lists and price guides answer this: the Overstreet Comic Book Price Guide in print, and the price guides and key lists online. A key list usually names the reason beside the issue. Read the reason, not only the figure. "1st appearance" and "1st cameo" are different claims about different issues, and the reason is the sentence you will be putting in your listing.
Then: what does your copy sell for? A guide's figure is a summary of a market, often for one grade, and your copy is one comic in one shape. Search eBay for the series and issue, filter to sold items, and read the grade on each sale, as the pricing guide describes. Check the year too: a series that has been relaunched can have several #1s, and only one of them is the key.
A sold search that comes back empty is not an answer of zero. It usually means the market is thin, and a thin market is where a guide's figure and a patient price do the most work.
Put the reason in the listing
A buyer hunting a key often searches for the reason. In the title it goes right after the issue number, in the words a buyer types, ahead of the words that describe every comic. The same comic, titled without its reason and then with it:
- Amazing Spider-Man #300 Comic Book Venom David Michelinie Marvel Comics 1988
- Amazing Spider-Man #300 1st Full Venom Comic Book Marvel Comics 1988
Be exact. A "1st" on an issue that holds a cameo, or on a first cover appearance, is the kind of mistake a key's buyer checks, and it can come back as a return. None of the item specifics in this site's item specifics guide is for a key, so say it again in the description, in a full sentence, with the edition and anything else that sets your copy apart.
Three more habits:
- List it on its own. In a lot, a key is averaged away with the issues around it; the lots guide covers what belongs in one.
- Photograph what the price depends on. The spine, the corners and the back cover, close enough to judge; the photography guide covers the setup.
- Think about grading the big ones. A buyer paying for a key wants to know its grade, and a slab settles the argument; the graded comics guide covers listing one. Whether grading pays for itself depends on the book and the grade, and that is a sum to do with real sold prices before you send it off.
A key is often a variant question as well: which cover, which printing, which edition. The variant covers guide covers titling those.
How Point and Sell looks for keys
A check on every batch, before it goes live. On the review screen, before you approve a batch, each comic row is looked up by its series, issue and year in a key-issue database the product ships with: 606 key issues across 200 series, curated by hand. In a lot, each issue in the Lot issues box is looked up, against the lot's price.
Two chips. A row is flagged only when the database's floor for the key is at least 3 times the price on the row and at least $10 above it, so a comic at $1.00 can be flagged only for a key whose floor is $11.00 or more, and never for one worth a few dollars more than you asked. A flagged row carries one of two chips:
- WORTH MORE: from $N when the database is sure which volume of the series your comic is, which usually means the year on the row settled it.
- CHECK THIS ONE: from $N when it is not sure, which usually means the row has no year.
Keys the database counts as minor get a chip only when the volume is in question, so the screen is not full of books worth a little more. The N is the database's floor for that key: a starting point for the sold search above, not a price for your copy. The database's reason for calling it a key is the chip's hover text, and it is also in two lists above the rows, Definitely reprice and Worth investigating, beside your price and the floor, marked VERIFY VOLUME where the volume is the question.
When it knows little, it says so. When a batch has four or more series and the database knows a quarter of them or fewer, the review screen says that "no flags" means nothing was checked, not that nothing is valuable. The pricing guide covers that banner and the shortlist of rows with no evidence at all.
The price guide chip. A setting, on by default, can put a PRICECHARTING chip on a single comic's row: PriceCharting's current value for that issue, as a link to their page for it. It looks the comic up whether or not the key database knows it, which makes it a second pair of eyes on the small print run books a list of famous keys misses. A row it cannot match with certainty gets no chip, and lots are not covered.
What it does not do, as of today. The chips never change a price and never hold up a batch: every chip is advice, and the price that goes to eBay is the one in the box. It does not decide from the photograph that a comic is a key, and it does not put a key's reason in the title by itself: a row has no box for one, so to title a key the way this page describes, type the whole title in the row's Title on eBay box. A key the database does not list gets neither of the two chips. The key check reads the series, the issue and the year and not the Variant box, so it does not tell a newsstand copy from a direct one, or a variant cover from the regular one. It does not look at books. And the floor knows nothing about the shape of your copy.
Try it on a box · Variant covers on eBay · More guides
Sources
What makes a key, and how newsstand and direct editions are told apart, is general collector knowledge, and this page names no comic's value. The sold filter and the 80 character title are eBay's, as this site's pricing and item specifics guides describe them. The two example titles are generated by the product's own title builder on the day this page is served, and the database's size and the flagging bar are read from the product on the same day. Everything else about the product is its code on the day this was published. How to work through a box is one working comic seller's practice, not a rule.